Reminding ourselves the meaning of Runivore

We’re not gonna lie. The past 12 months were tough — from transitioning to new overseas distribution partners, losing a very capable intern to grad school in Beijing and a scorching summer that discouraged outdoor activities to personal issues such as family deaths and running injuries.

When going gets tough, sometimes it’s easy to lose sight of why we started this Runivore thing in the first place and what it means to us.

In mid-2014, we were doing some banking stuff in preparation for the launching of a then unnamed brand. Tom was in a queue waiting for a bank teller and I was lounging on a couch.

He whirled around suddenly and yelled, “How about Runivore?”

I replied with a chuckle, “that’s pretty damn good dude.”


We eat well to run well. Also, running and other sport activities are what sustain us physically and spiritually.

That was how this intuitive, simple and great brand name came to be. And it’s a great reminder of why we founded the company.

What we stand for:

Running Bliss: Happiness happens when you run. Whether it’s the runner’s high, running through the woods with friends or the sense of accomplishment after a race, a Runivore is fueled by positive energy and good vibe.

One with Nature: We try to be close with nature in the way we train and how we eat. Mother Nature did the heavy lifting. Runivore just combined these powerful foods into really tasty bars. Let real foods be your fuel.

Embrace challenge: All the discomfort and the pain you feel is just weakness leaving your body. We love taking on new and meaningful challenges.


With new products and partnerships in the horizon and both of us healthy and rediscovering our propensity for putting our middle-age bodies through endurance ordeals, it feels like a new chapter of the Runivore storybook.

REAL FOOD INSIDE. No “chemically-sounding” words in our ingredients. Let real foods be your fuel.


Our mission is to continue to provide foods that are natural, delicious and full of energy for outdoor sports. We want to set the standard by which all others are measured.

That’s why we do things differently– honesty, fine ingredients and products that bring happiness when you’re outside taking on new challenges.

No chemicals and artificial crap. We want to change the endurance sport fuel industry for the better, and we invite you to embark on this journey with us.



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